TISSINI · Case study

Mobile-first e-commerce architecture & CI/CD optimization

Senior Frontend Developer role at TISSINI — crafting mobile-first direct selling platforms with Vue.js, mentoring on best practices, and automating releases.

Senior Frontend · TISSINI2019 – 2021
  • Vue 2
  • Vue 3
  • Mobile-First
  • CI/CD
  • E-Commerce
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Context

TISSINI powers social selling and e-commerce platforms for Hispanic women entrepreneurs across the US. As Senior Frontend Developer, I led the creation of mobile-first interfaces focused on catalog conversion and frictionless mobile usability.

Technical approach & Mobile-First

We leveraged Vue.js (Vue 2 and Vue 3) to deliver lightweight, reactive interfaces. With a predominantly mobile user base, we prioritized initial load performance, smooth micro-interactions, and cellular network optimizations.

CI/CD Automation & Quality

I established automated continuous integration and delivery (CI/CD) pipelines that cut release cycles by 60% (source: TISSINI release deployment metrics, 2021), empowering the engineering team to deploy features safely and frequently.

Key outcomes

  • Mobile-first development across flagship products including Mitiendatissini.com and the TISSINI App
  • 60% reduction in deployment times by establishing automated CI/CD pipelines
  • Gradual adoption of Vue 3 (Options & Composition API) while maintaining operational stability
  • Mentored junior engineers on Vue.js best practices and frontend craftsmanship

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